- Street Furniture
- Outdoor Advertising
Much awaited Outdoor Impact and Frequency Research is launched at the 17th TÜAD Research Summit at Conrad Hotel on April 17th.
AÇİAK Director Atilla AKSOY made a comprehensive presentation at the meeting organized by Aryak. The very well attended meeting captured the interest of many advertising leaders and media planning and purchasing firms’ from the industry.
In his presentation, Atilla AKSOY told the story of the development of outdoor media and discussed AÇİAK's 7 year work in the industry research and how it progressed leading to its present state. Atilla AKSOY announced that the research known as AÇİAK up to now will be called İZLE from now on and that the most advanced outdoor research techniques were being used in the work involved. AKSOY explained how İZLE research has started a new era in outdoor advertising and how investments in this industry will be supported by concrete data from now on utilizing such research. In addition Mr. Aksoy also added the news about the project website http://www.acikhavaizle.comReaders will be able to access detailed information on İZLE and follow the news on outdoor advertising industry.